I’ve always known I wanted to be an artist. As a kid, I started out drawing Snoopy and Garfield on just about everything — notebooks, jeans, my friend Shelly’s cast. Despite my parents’ warnings that “art won’t pay the bills,” I found a path that blended creativity with strategy: advertising.

I’m currently an agency Creative Director, leading teams and building work that connects brands to people in meaningful ways. Over the years, I’ve worked across a wide range of industries — from CPG and healthcare to gaming, entertainment, commerce, and digital — crafting everything from brand campaigns and websites to social content and immersive experiences.

One of my favorite places to be is on set, directing video and still shoots. I love bringing ideas to life in the moment — collaborating with crews, capturing the right energy, and shaping visuals that make a lasting impression.

I’m passionate about understanding what makes people respond to a brand — and crafting the kind of work that earns that response. I also love mentoring the next generation of creatives and fostering a culture that’s collaborative, curious, and inspiring — whether in person or remote.

Outside of work, I enjoy traveling and spending time with my husband and 2 French Bulldog rescues. You’ll find me in my backyard studio shed, metalsmithing jewelry, or refinishing mid-century furniture rescued from the nearest alley. Art, after all, still pays the bills — just in more ways than one.

Check out my small biz Wybo Design