Inspired by the effortless charm of the Italian Riviera, our Italian for Summer campaign positioned Riondo Prosecco as the go-to sparkler for both everyday occasions and spontaneous celebrations. We commissioned custom illustrations in the style of vintage European travel posters — featuring a chic woman basking in the sun with a glass of Riondo in hand — to evoke a sense of timeless leisure and style.

To carry the momentum into the holiday season, we extended the campaign with a new seasonal twist: Italian for Holidays. A fresh illustration showed our stylish heroine holiday shopping, bringing a touch of Italian glamor to winter festivities and reinforcing Riondo as the perfect pour for parties, gifting, and toasts.

From sunny beaches to festive streets, the campaign captured the spirit of Italy. Whether you’re celebrating something big or just toasting the everyday, Riondo makes it just a bit more bubbly.