To reignite the thrill of a night out at Hollywood Casino, we turned to the golden age of entertainment for inspiration. Our campaign, There’s No Place Like Hollywood, blended vintage footage of classic Tinseltown glamor with modern-day scenes of casino excitement — creating a seamless celebration of timeless fun, fortune, and fantasy.

To elevate the magic even further, we achieved what many thought impossible: securing the rights to feature Marilyn Monroe. Her iconic presence brought instant allure and authenticity, tying the legacy of old Hollywood to the energy of today’s casino experience.

The result? A campaign that didn’t just sell a night out — it sold a feeling. One of glamor, anticipation, and the unforgettable sparkle of Hollywood, no matter where you are.