During the height of the COVID-19 pandemic, Pedialyte recognized an opportunity to serve a critical need—helping seniors stay hydrated after receiving their vaccine. As Creative Director, I helped shape a heartfelt campaign that reinforced Pedialyte’s evolving role in adult wellness while connecting emotionally with families navigating distance, fear, and hope.

The TV commercial tells a simple, powerful story: a little girl chats with her grandmother over FaceTime, a symbol of the many families kept apart. After a routine checkup, she notices a tired frontline worker resting outside the clinic, recharging with a bottle of Pedialyte. Inspired, she delivers the same care to her grandmother—reminding us that love, health, and hydration can all be passed on.

This campaign not only positioned Pedialyte as a trusted ally during a crucial public health moment, but also celebrated the quiet heroes of the pandemic—from essential workers to the families who found new ways to care for each other.