In 1979, a man walked into Binion’s Horseshoe Casino with two suitcases — one empty, the other holding $777,000 in cash. His name was William Lee Bergstrom, and his plan was bold: place the largest single bet in casino history on the “don’t pass” line at the craps table. True to its word, the Horseshoe took the bet. And when the dice landed in his favor, Bergstrom walked out with two full suitcases — and a place in Las Vegas legend.

This iconic moment became the inspiration for our campaign: a tribute to the spirit of big bets, bold moves, and a brand that honors its word. The story of “The Suitcase Man” is more than folklore — it’s a symbol of Horseshoe’s fearless approach to gaming and its deep-rooted tradition of celebrating players who go all in.

With this promotion, we brought the legend back to life, reminding players that at Horseshoe, the stakes are real, the rewards are legendary — and fortune favors the bold.