For childhood cancer survivors, the journey doesn’t end with remission. Survivors face a higher risk of developing other serious illnesses, including HPV-related cancers. To help protect them, St. Jude Children’s Research Hospital advocates for HPV vaccination — a vital step in long-term health.

We created Survivor Proud, a campaign that puts real survivors and their families at the center. Featuring powerful portraits and honest conversations, the campaign celebrates their strength while sharing an important message about prevention and hope.

Shot over the course of an unforgettable day, the campaign captured moments of joy, resilience, and deep emotion. It was a privilege to meet these courageous young people and their families — and to help share their stories with the world.

Art Direction: Flora Caputo, Copywriting: Amelia Hendricks