Buying a home is one of the biggest missions a military family will take on—and unlike deployment or training, there’s no field manual to guide them. As Creative Director, I led a campaign that embraced the unpredictable journey of homeownership with humor, heart, and the unwavering support of USAA.
The campaign shines a light on the real—and sometimes outrageous—things people do to their homes. From DIY disasters to questionable design choices, finding the right house isn’t always easy. But through it all, USAA is there to protect what matters most. Because while there’s no manual for navigating the quirks of civilian home life, there is USAA Home Insurance—built to serve those who served.